RagApple Lassie Vineyards

RagApple Lassie Vineyards
3724 RagApple Lassie Lane
Boonville, NC 27011
(336) 367-6000

Frank Hobson is a third-generation farmer. His family has raised various row crops, including tobacco, on the same land in Booneville, North Carolina, for a century. In 1995 he married, adding a new member to the family, his second wife, Lenna. And in an effort to insure that his family’s land remained agricultural, he added a new crop: grapes. In 1999, after doing lots of research and generating contacts through his farm supply business, Frank located some vines and planted ten acres in Chardonnay and Cabernet Sauvignon. In 2000 Frank and Lenna established the winery, naming it after Frank’s champion show calf, RagApple Lassie. Today, thirty-five acres of vinifera grapes grow on Hobson land. But the bulk of the property is still dedicated to corn, wheat, soybeans and tobacco. The Hobsons are so tied to the their farming roots, in fact, that a tobacco leaf graces the back label of every one of their wine bottles.

Date of interview:

August 14, 2008


Amy C. Evans


Amy C. Evans

RagApple Lassie Vineyards - Lenna Hobson - Wine in the South
We’re in the exact same location the Hobsons have been for 100 years, and we certainly never had 600 people a week come here to watch our soybeans grow, to stand beside a stalk of tobacco or to ooh and ahh about our corn, but they do that about our wine…So it’s absolutely incredible what [the wine industry] has done for this area. I just never want us to get away from our farming heritage.
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