Biltmore Estate

Biltmore Estate
1 Approach Road
Asheville, NC 28803
(800) 411-3812

Jerry Douglas works for Biltmore Estate in Asheville, North Carolina. His responsibilities include the wine company, the for-your-home business, and marketing and sales for the Inn and for Biltmore House and Gardens.

An early and important player, on the business side, Jerry played a role in the resurgence of the North Carolina wine business. Under the direction of owner William Amherst Vanderbilt Cecil, Biltmore began planting grapes in 1981 and harvesting in 1984. The winery opened for business in 1985.

Over his career, Jerry has served on the boards of a number of organizations, including the North Carolina Wine and Grape Council, Wine America, the Wine Market Council, and the American Institute of Wine and Food.

Date of interview:

September 23, 2008


John T Edge


John T Edge

Biltmore Estate Winery - Jerry Douglasa - Wine in the South
I was doing research. And I found it was really interesting that North Carolina wasn’t in the top ten per capita consumption categories – in any category except dessert wines. And I was fairly youthful at the time and, and inexperienced, and I got really excited about the connection between Biltmore and after dinner drinks and fine port… And I dug a little deeper and found out that dessert wine category had Roma Rocket and Mad Dog 20/20 and Thunderbird…So it burst my bubble pretty fast.
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