Maurice Haynes

Magazine Deli Snowball & Ice Cream
3511 Magazine St.
New Orleans, LA 70115
(504) 388-5639

For Maurice Haynes, Magazine Deli Snowball & Ice Cream is the realization of a longtime goal. He opened it in 2009, after working for 20 years as a schoolteacher. Cooking and street vending were side projects during his lengthy career in education. At one time he owned three pink ice cream trucks. He would park one of them outside the elementary school where he taught when classes let out in the afternoon. Then, for three years while teaching, he also ran the Rock Bottom Lounge, a popular meeting spot for second lines. Outside the bar, the sidewalk on Tchoupitoulas Street often became his kitchen. There he made and sold ya-ka-mein, boiled seafood, po-boys, and whatever else struck his fancy. At first glance, Magazine Deli appears to be just another sno-ball shop in a shed. But a closer look at the menu posted to its façade reveals stronger culinary ambitions: ya-ka-mein, barbecue shrimp nachos, hot tamales, crawfish pies, and smoked sausage sandwiches. The food is not complicated. It is New Orleans comfort food. But each item means something to Maurice, draws from his own culinary narrative and that of his hometown. Sno-ball syrups sourced from SnoWizard are the same he enjoyed while growing up in the neighborhood. He uses linguine noodles in his ya-ka-mein, just like his grandmother did. Beef hot tamales from Old Style Hot Tamales are as close as you can find to the Manuel’s Hot Tamales his customers miss. And in the fall months he dips cherry-red candy apples just like the ones he grew up eating.

Date of interview:

May 9, 2012

Interviewer:

Sara Roahen

Photographer:

Sara Roahen


Some people want the egg and some people, they don’t like the egg. But most of my customers, they want extra eggs.

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