Jose Rodriguez

West Coast Burrito
1389 Goodman Road
Horn Lake, TN 38637

Jose Rodriguez is the General Manager of West Coast Burrito, located just outside of Memphis, Tennessee in the suburbs of Horn Lake, Mississippi. Rodriguez was born in Mexico City, but migrated first to Los Angeles. After living in California for 10 years his family moved to Mississippi where they have resided for the past six years. He and his wife decided to open the restaurant after moving to Mississippi and being unable to find a restaurant with authentic Mexican street tacos and cuisine within a forty-five minutes drive. They realized that the Latino population in Horn Lake and nearby Southaven, Mississippi was growing, and identified a need in the community. Their goal is to bring the Mexican food they know to the south, with an emphasis on seafood. The family’s goal is to expand to other locations. In the interview, Rodriguez compares life in California and Mississippi, acknowledging the growing population of Latinos and the role of the church in preserving traditions and customs in the south.


José Rodríguez es el Gerente General de West Coast Burrito, ubicado justo fuera de Memphis, Tennessee en los suburbios de Horn Lake, Mississippi. Rodríguez nació en la Ciudad de México, pero emigró primero a Los Ángeles. Después de vivir en California durante 10 años su familia se mudó a Mississippi, donde han vivido durante los últimos seis años. Él y su esposa decidieron abrir el restaurante después de mudarse a Mississippi y no poder encontrar un restaurante con tacos auténticos de la calle mexicanos y la cocina mexicana dentro de una distancia de cuarenta y cinco minutos en coche. Se dieron cuenta de que la población latina en Horn Lake y Southaven, Mississippi estaba creciendo, e identificaron una necesidad en la comunidad. Su objetivo es traer la comida mexicana que conocen al sur, con énfasis en los mariscos. El objetivo de la familia es expandirse a otros lugares. En la entrevista, Rodríguez compara la vida en California y en Mississippi, reconociendo la creciente población de latinos y el papel de la iglesia en la preservación de tradiciones y costumbres en el sur.

Date of interview:

June 26, 2017


Simone Delerme


Simone Delerme

[When] I moved to Mississippi we always tried to find real Mexican food, and we never found any place that offers real Mexican food. And that’s what we start thinking that would be a great idea to do something, because there’s a lot of people in Southaven, Horn Lake, in this Mississippi area that is not from here, so it’s a lot of people coming from other parts of the country.
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