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Oral Histories

The SFA oral history program documents life stories from the American South. Collecting these stories, we honor the people whose labor defines the region. If you would like to contribute to SFA’s oral history collections, please send your ideas for oral history along with your CV or Resume and a portfolio of prior oral history work to

< Back to Oral History project: New Orleans Sno-Balls


Dylan Williams

Beaucoup Juice

Dylan Williams was in phone and internet sales before travels to Central and South America convinced him that New Orleans needed a quality, affordable juice and smoothie shop. An experienced salesman familiar with the New Orleanian proclivity for eating sweetened ice, he recognized the merit of adding fresh-fruit sno-balls to the menu at Beaucoup Juice (pronounced New Orleans-style, as BOO-koo). Two years after opening on a stretch of Freret Street that was on the brink of a culinary renaissance, Dylan sources produce from small local growers whenever he can, including from Edible Schoolyard New Orleans, a nearby charter elementary school with a food-centric curriculum. Ponchatoula strawberry, pineapple-mint, and Smith Creamery chocolate milk are some of Beaucoup’s most popular sno-ball flavors. Juices and smoothies are named after New Orleans icons. The Night Tripper—a psychedelically colored blend of beet and orange juices, plus ginger—pays homage to the musician Dr. John. A bluegrass musician himself, Dylan enjoys promoting healthy lifestyle choices while occasionally indulging in the city’s excesses. While the shop doesn’t have a liquor license, he makes fresh juice mojito and piña colada sno-balls for weddings and other off-site events. And he reports that Beaucoup’s juices are great hangover helpers to boot.

Beaucoup Juice merged with Sonic Juice in 2016, but now the business is permanently closed.

Date of interview:

Sara Roahen

Sara Roahen

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The Southern Foodways Alliance drives a more progressive future by leading conversations that challenge existing constructs, shape perspectives, and foster meaningful discussions. We reconsider the past with research, scrutiny, and documentation.


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