Coca-Cola Capitalism #SFA16 | Southern Foodways Alliance arrow left envelope headphones search facebook instagram twitter flickr menu rss play circle itunes calendar


The Southern Foodways Alliance is an institute of the Center for the Study of Southern Culture at the University of Mississippi.


Coca-Cola Capitalism #SFA16

Bart Elmore unravels the story of Coke, from its conception and marketing to its sourcing and selling. Bart teaches history at The Ohio State University and is author of Citizen Coke: The Making of Coca-Cola Capitalism.

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