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Oral Histories

The SFA oral history program documents life stories from the American South. Collecting these stories, we honor the people whose labor defines the region. If you would like to contribute to SFA’s oral history collections, please send your ideas for oral history along with your CV or Resume and a portfolio of prior oral history work to

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Anthony Moré Jr. and Copeland Moré

La Segunda Bakery

Anthony Moré Jr. was born in West Tampa in 1942, at a time when dairies dotted the rural landscape and most his family’s neighbors worked in the Garcia & Vega Cigar Factory in Ybor City. He earned his doctorate degree in chemistry from Florida State University and taught high school and college chemistry until his father approached him to help take over the business. With his cousin Raymond Moré as his partner, he helped expand the business from Cuban bread to pastries, which is his favorite part of the business.

The story of La Segunda Bakery begins with Anthony’s grandfather Juan Moré, who emigrated from the northern Catalan region of Spain to Cuba in the late nineteenth century. He fought for Spain in the Spanish-American War and stayed on after the war. The family believes this is where their grandfather learned to bake bread, pressing damp palmetto leaves into the top, which gives each loaf its creases. In 1912, Juan Moré headed to Tampa. Over the years he opened three bakeries with several partners. The second bakery, La Segunda (Spanish for second), originally opened in 1915 on 15th Street and 14th Avenue in Ybor City and later moved to 15th Street and 15th Avenue when I-4 was built in the 1960s.

In 2009, Raymond Moré sold his part of the business to Anthony’s son, Copeland, who left his job in real estate to run the business with his father. In 2015, La Segunda celebrated its 100th anniversary.

Date of interview:

Sara Wood

Sara Wood

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The Southern Foodways Alliance drives a more progressive future by leading conversations that challenge existing constructs, shape perspectives, and foster meaningful discussions. We reconsider the past with research, scrutiny, and documentation.


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