Jesús Martínez and Izmene Peredo realized something was missing in the Louisville, Kentucky restaurant market: a proper desayuno (Mexican breakfast) complete with dishes like molletes (French rolls smeared with beans and meat), and café de la olla (cinnamon-tinted coffee). They opened Con Huevos in 2015.
Bilingual readers will crack up at the name, which literally translates as “with eggs” and refers to the restaurant’s many egg-based dishes. It is also a Mexican Spanish idiom meaning “with balls,” as in putting all your effort into something. While Jesús Martínez and Izmene Peredo picked the name for its playfulness, they also did it out of respect for working-class Latinos.
As Mexicans, we want to celebrate, honor all those who have done a lot of hard work to get ahead. To all those who have to get up very early, right? To start the day and earn the daily bread. And who gets up with eagerness and has to do it with a lot of balls.”