It’s Your Turn: #popsouth2015

Today SFA wraps up our first week back in the office. We are refreshed and (mostly) rested. And we are revved up for 2015.

We’ve been talking pop culture at SFA World Headquarters for a few months now. We’ve asked ourselves, and many others, “How does America define, sell, and consume Southern identities through food and drink?”

We’re knee-deep in planning, and each step in the process reminds us that nailing down pop culture is akin to nailing Jell-O to a wall.* (Or jelly, depending on your background.) Either way, we’re doing our best to avoid this scenario:

A defining characteristic of pop culture is its rapidly changing nature. What’s niche one day may be viral the next. To keep a bead on what constitutes Southern pop culture in real time, we’re putting you, our readers, to work.

The question again is this:

How does America define, sell, and consume Southern identities through food and drink?

Show us your answers on Instagram and Twitter with the hashtag #popsouth2015.

Ready?

GO.